“Sell me this pen"
Which pen?
"This one"
The one you already own?
"It's an exercise to see how good a salesman you are"
Ahh. OK. Quick question before we start. This particular pen, do you have any particular affinity to it?
"No"
So, it wouldn't matter if you didn't have it?
"Not really."
Can I have a look at it?
"Sure"
Thanks.
- I now pocket the pen in my jacket.
I'll be honest, I can't sell you this pen. You don't need it and this exercise smacks of a mediocre manager trying to look good. I'll pass. Thanks for the opportunity.
I get up and start to leave.
"Ahem, my pen before you leave"
You mean this pen? Holding it up.
You can't convince anyone of anything. You can help them discover they need what you have.
*My sales guys are better than Josh Braun's 😉
I've 7 spaces of my last (for 2023) LIVE Telephone Prospecting and Questioning Strategies Bootcamp.
29th November 4-8pm GMT. £497.
#makesalesmengreatagain