Pattern Interrupts
Sales folk are prone to hyperbole and exaggeration.
It's a coping mechanism for mediocrity. It creates drama and intrigue in an otherwise dull existence.
Take the opinion I have seen a few times lately that the pattern interrupt - "This is a cold call do you want to hang up now or let me have 30 seconds" is an over used outdated pattern interrupt, is an example.
Really?
How many salesmen are there in the world?
How many prospects are there in the world?
What percentage of LinkedIn do you actually engage with on any given day?
Does social media not create an echo chamber?
I have an echo chamber. The fact I have heard this opinion several times is proof. It's not because millions of people are talking about pattern interrupts and I keep stumbling into them.
The fact the average salesman spends more time on Linkedin trying to social "sell" and then call the people they meet on Linkedin may offer some glimmer as to why folk you call upon may recognise a pattern interrupt.
I guarantee you could make 100 dials to people not in your network and they all will have never heard this particular pattern interrupt.
And let's just say they do recognise the pattern interrupt and say "I've heard that one before" why would that surprise you? They have heard "Hi it's Benjamin from ABC company, how are you today?" way more and yet the world still turns.
Due to early bookings of my Xmas Sale Bootcamps there are now just;
7 spots left on my How to Run a Sales Meeting
5 left on Telephone Prospecting
8 left on Questioning Strategies
Kudos to those who were smart and reached out. I wasn't lying when I said get early access if you're smart.
Substackers can go to the website now and use XMAS50 for 50% off the remaining spaces.